"I am a bootstrapper. I have initiative, insight and guys, but not much money. I will succeed because my efforts and my focus will defeat bigger and better-funded competitors. I am fearless. I keep my focus on growing the business, not on politics and other wasteful distractions.
My secret weapon is knowing how to cut through bureaucracy. My size makes me faster and nimble than any company could ever be.
I am a laser beam. Opportunities will try to cloud my focus, but I will not waver from my stated goal and plan until I change it. And I know plans are made to be changed.
I am in it for the long haul. Building a business that last separates me from the opportunist, and is an investment in my brand and my future. Surviving is succeeding, and each day that goes by makes it easier for me to reach my goals.
I am the underdog. I realize that others are rooting for me to succeed, and I will gratefully accept their help when offered. I also understand the power of favours, and will offer them and grant them whenever I can.
I am a guerrilla. I will be persistent, consistent, and willing to invest in the marketing of myself and my business. I will measure what I do, and won’t lie about it to myself or my spouse. I will set strict financial goals and honestly evaluate my performance. I’ll set limits on time and money and won’t exceed either.
Most of all, I’ll remember that the journey is the reward. I will learn and grow and enjoy every single day."